Makeup Revolution’s Conceal & Define concealer in 50 shades - the product that broke the internet at launch in 2018 - continues to be the gold standard of concealers whatever your budget. Multiple award-winner. Cruelty-free, vegan AND best-selling. One Conceal & Define concealer sells every 20 seconds in the UK. Why? This lightweight yet full coverage, matte finish concealer covers blemishes, evens skin tone and counteracts dark circles. Its crease-proof, long wearing, intense pigment last 16 hours and can be used to contour and add definition. The doe foot applicator allows for the smoothest application that won’t drag on delicate skin under your eyes. What’s more, it’s now non-comedogenic, which means it doesn’t block your pores and won’t cause breakouts. We believe in its brilliance so much that we asked 50 fans of Revolution from around the world to feature in our Zero Retouch campaign.
The 50 shade range spans from pale to deep dark and serves 7 undertones. It’s the cult concealer everyone needs. Join the Makeup Revolution and discover your perfect concealer match.
✅ 16-hour wear
✅ Matte finish
✅ Crease-proof
✅ 13 shades
✅ Cruelty-free
✅ Vegan
✅ Non-Comedogenic
Shade Card:
C2 - For fair skin tones with a yellow undertone
C3 - For fair skin tones with a cool undertone
C4 -For light skin tones with a pink undertone
C5 -For light skin tones with a golden undertone
C6 - For light/medium skin tones with a neutral undertone
C7 - For medium skin tones with a neutral undertone
C8 - For medium skin tones with a warm undertone
C9 - For medium skin tones with a peach undertone
C9.5 – For medium or tan skin tones with an olive undertone
C10 - For medium skin tones with a golden undertone
C10.5 - For medium skin tones with a warm golden undertone
C11 - For medium/dark skin tones with a peach undertone
C12 - For medium/dark skin tones with a neutral undertone
C18 -For dark skin tones with a warm undertone
With over 28 years’ experience in the cosmetics industry, we are a British company who creates cosmetics, skincare and haircare on a global level. Why are we revolutionary? We create products faster than any brand on the planet. We deliver the highest quality products at the most affordable prices. We believe that everyone - no matter their sex, ethnicity, age, budget or location - should be thrilled by makeup. We use our consumers to promote our products. Who could do a better job than those who spend their hard-earned cash on our cosmetics? We are 100% cruelty free. None of our products are tested on animals. The majority of our products are also vegan